Trend m. – (basic) direction of an (emerging) development, developmental tendency! You probably already guessed what's coming next, dear readers! That's right, it's time to delve into the skincare trends of 2024. We at the 48grams blog editorial team used the time between Christmas and New Year's to compile and evaluate the most promising and best forecasts for the new year. Of course, the relevance to the products that 48grams sells was also important. Naturally, we also want to offer some guidance here. And indeed, our Creams, serums and masks Helpful resources for everything that will be trending in facial care in 2024. So: Have fun!
#1 Clean Beauty
All forecasts point in this direction: Sustainability will become even more important in the future. According to the 2024 Trend Index, there is increasing demand for goods that generate less packaging waste or are refillable. The same applies to environmentally friendly cosmetics that are free of harmful chemicals. This also stems from the fact that, according to surveys, a large proportion of female customers want to engage more intensively with skincare – and will only buy ethically sourced products.
48grams: Less packaging, more content
For us skincare enthusiasts in the 48grams world, this is fantastic news. All our new packaging is now even more environmentally friendly – both in terms of materials used and production. In the last quarter of 2023, we established an in-house committee dedicated solely to research and sourcing. However, we had long anticipated the trend towards natural skincare. Our products are free of chemicals. Those familiar with the brand know that we don't use emulsifiers – thanks to the patented biomembrane technology from skincare guru Bernd Kuhs. Furthermore, all our products are 100% organic and formulated with ingredients that also consider the ecological footprint of their purchase.
#2: Skin Minimalism
In contrast to the largely conventional approach of the beauty industry – which drives constant innovation in products and ingredients – "skin minimalism" will fully establish itself as an alternative philosophy in 2024. This approach focuses on a few, but high-quality, classic products. The overarching goal is to avoid unnecessary products and instead limit oneself to the essentials. The principle is: quality over quantity. The days of bathrooms cluttered with numerous different skincare products are thus coming to an end. Known in the USA as multi-use products, this trend celebrates not only the time saved in the skincare routine but also the savings on one's wallet.
48grams: More nature means more health
We say: “Skin minimalism” rules! Many of our customers have shared their stories with us over the past two years, telling us how they constantly had to buy new products to manage their skin irritations, redness, inflammation, and dryness. In the end, they found they were only creating bigger problems – simply replacing the negative effects of one cream with another. 48grams has been committed to the principle of “less is more” from the very beginning.Ours, for example, comes from our extremely powerful serum with just 5 ingredients. The result after a short application time: a fantastic glow and a visible anti-aging effect. Or let's take the Hyaluronic mask. Pure nature – consisting of fermented coconut water, micro-hyaluronic acid, and the finest Mallorca aloe. We say: If you value skin minimalism, you'll find what you're looking for in our shop.
#3: Innovative Treatments
A small prick, a light pressure – and just a short time later, the face appears years younger. Fillers (Botox or hyaluronic acid) undoubtedly have their advantages. They are anti-aging aids that surpass any cream or serum in (short-term) effectiveness. However, it shouldn't be forgotten that these treatments are not entirely risk-free, the costs are high, and the duration of their effects is limited. Skincare trendsetters have now declared 2024 the year of treatment alternatives. They are committing to so-called non-invasive facials – innovation without needles is taking center stage. According to experts, the Hydrafacial will be particularly in demand. Here, the pores are deeply cleansed by a vacuum jet (essentially a vacuum cleaner effect), followed by the targeted delivery of highly concentrated active ingredients directly into the skin. We at 48grams are looking forward to a true high-tech facial for a radiant complexion! Buccal massage is also expected to become popular. This treatment involves massaging the cheeks and mouth area from the inside out. This innovative approach aims to relax even the smallest, hard-to-reach muscles. This increases blood circulation and improves the elasticity of the skin muscles. The result: a more beautiful complexion (a lovely rosy glow) and fewer wrinkles.
48grams: Innovation is the core of the brand
The 48grams editorial team is unanimous: Yes! We want it! It all sounds fantastic – and very sensible. Fewer interventions directly on the skin – with the same positive effects. Above all, these innovative treatments fit perfectly with our product range. For the period immediately following these treatments, we have the Stress Relief Mask It has been included in the program. It ensures rapid skin soothing, both cooling and nutrient supply. It is particularly suitable for minor wounds or irritations. Skin Repair Cream The ingredients mastic oil and edelweiss extract are particularly known for their soothing properties. And for the essential hydration of the tissue – beneficial after every treatment – the classic aloe face mask with the finest Mallorca aloe is used.
#4: Back to Nature or Skin Barrier Care
We all know that makeup makes our skin look more beautiful – and even makes us look like completely different people. But even the best makeup can only work best on healthy skin. A functioning skin barrier is essential for this. When the tissue is adequately moisturized, it is elastic and noticeably plumper. Therefore, another trend for 2024 is: skin barrier care! A key to the best results lies in the targeted use of skin-identical active ingredients, which are easily recognized by the body due to their natural production. Creams based on DMS (dimethylmethylcellulose) are particularly well-suited to this. Their lamellar structure resembles the barrier lipid layer of our skin, which in turn contributes to the restoration of a disrupted skin barrier.
48grams: Skin-identical cream is already a reality
No, we won't sing our own praises. We're simply delighted that the development by skincare guru Bernd Kuhs is now among the trends of 2024. DMS stands for Derma Membrane Structure – the membrane structure of the tissue. We at 48grams have long been using this technology in all our products under the brand name Biomembran. Therefore, our Serums, creams and masks It's also so well tolerated – and ensures that our customers notice a significant change in their face soon after the first use. Whether it's wrinkles being plumped from within, redness transforming into a beautiful glow, or dry patches feeling healthy again. All this is achieved through the best natural active ingredients combined with our membrane structure.
